Images can be found ‘everywhere’ in the politics of Adani- from social media memes portraying the people-powered movement in action, to the movement’s “stop sign” logo, to images of financial institutions being called to account for the damage that would happen to the Great Barrier Reef.
Conducting the debate ‘through” images
Few people engage with the debate about Adani in terms of abstract data (e.g. metric tonnes of coal, percentages of carbon dioxide in the atmosphere or financial projections for the project). Instead, the debate is ‘about’ something – and so often, this ‘something’ is conveyed in the form of imagery.
The analysis below adds to the focus on visual images that appears on the page Stop Adani – whose images define the debate? The focus on this page is on verbal images, however these verbal images consistently appear in conjunction with visual images (and they evoke visual images as we ‘picture’ what is being debated).
The Stop Adani campaign
How the Adani mine and its consequences are pictured |
images |
issues |
| (1) Great Barrier Reef “The Prime Minister’s legacy will be a dead Reef and the pollution of our planet. (ACF 2017). |
Dead Reef Polluted planet |
‘Dots joined’ between actions and consequences, creating a ‘picture’ of where responsibility lies |
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Governments risk ‘stand[ing] guilty of a shocking failure to protect our Great Barrier Reef and the 70,000 jobs that depend on it’ (AMCS, 2017). |
Reef in danger |
Government as (failed) protector |
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Huge swathes of the Reef are now dead (350, 2016). The mine ‘will trash the already besieged Great Barrier Reef ’(350, 2017). |
Dead Reef Trash Siege |
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“The Premier and the Reef Coast mayors should be back in Australia, to confront this Reef emergency Australian Marine Conservation Society |
Opportunities to invoke imagery of emergency services and align Stop Adani with their work |
Absence from duty to address emergency |
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“another mass bleaching event is currently underway. The health of the Reef is a national emergency. The Federal and State governments must reject Adani’s mine, or be accountable for locking in the death of the Reef over coming decades”. Imogen Zethoven AO, Great Barrier Reef campaigner for AMCS, 2017). |
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(2) The Adani project |
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‘…this deathly project…’ (AMCS, 2017) |
Death |
Almost Adani as horror movie |
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‘If the Carmichael mine were to proceed it would tear the heart out of the land…. It would literally leave a huge black hole, monumental in proportions, where there were once our homelands. These effects are irreversible. Our land will be “disappeared”’ (Wangan and Jagalingou Family Council, 2015). |
Tearing Heart Monumental black hole Disappearing |
Violence Continuation of colonisation Authoritarian actions |
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‘Coal is a dirty, dying industry and polls show the majority of Australians are appalled that Adani is getting a $1 billion handout of public money to finance a project banks won’t touch’ (Australian Conservation Foundation 2017). |
Dirt Death Handout |
An industry of the past Adani as welfare recipient Government taking actions that banks would refuse to take |
| Can’t Trust Adani: Tax havens. Fraud allegations. Corruption investigations. Human rights abuses. Sunken coal ships. Pollution. Secrecy… (Stop Adani, 2020). | untrustworthy company | |
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(3) Tourism consequences |
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‘My business is already impacted by global warming, killing the coral that makes the Great Barrier Reef one of the seven wonders of the natural world. Queensland’s tourism industry can’t afford to stand by silently and allow projects like Adani’s Carmichael mine put our livelihoods and future at risk’ (AMCS, 2017). ‘Global warming puts at risk the livelihoods of tens of thousands of Queenslanders who work on the Reef” Whitsunday tourism reef operator Dr Lindsay Simpson queried the accuracy of the Qld Premier’s claims the mine would create 10,000 jobs and made clear to her of the damage from climate change to her tourism business and others, risking 70,000 jobs’ (Australian Marine Conservation Society, 2017). |
Killing coral Wonders of the world jobs at risk |
Government exposing people’s livihoods to risk rather than protecting them |
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(4) Impact on farmers |
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Queensland grazier Bruce Currie: “Agriculture is key to the nation’s economy and my farming business is 100 percent dependent on groundwater. Palaszczuk and Turnbull are blind to the importance of our groundwater resources. It is a disgrace that Adani will get free access to unlimited water, with the associated risks to the Great Artesian Basin” (Australian Conservation Foundation 2017). [Adani] Robs our water… Adani’s mine will: • suck out at least 270 billion litres of groundwater over the life of the mine • Risk damaging aquifers of the Great Artesian Basin – the sole water source for much of rural Queensland (Stop Adani, 2020). |
sucking out groundwater a threat to farmers |
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(5) Aboriginal rights |
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The W&J people have said No to Adani’s Carmichael mine, time and again, yet our Governments have overridden our rights and are giving it their approval. This mine would obliterate our country and drain and poison our waters. It would destroy ancient and irreplaceable cultural landscapes and heritage sites. It would sever our deep and abiding connection to our ancestral lands. And it would play a massive part in detonating ‘a carbon bomb’, fueling run-away climate change’ (Wangan and Jagalingou Family Council, 2015). |
poison destruction abuse of rights carbon bomb |
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(6) Ethics |
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“Basically, the government is using the drug dealer’s defence — the argument that if we don’t dig up this coal and burn it, somebody else will,” said ACF’s CEO Kelly O’Shanassy. “This drug dealer’s defence is unethical and mocks the efforts of countries that are working to reduce global climate pollution, as Australia agreed to do under the Paris Agreement (Australian Conservation Foundation, 2017). ‘Despite the differences in our faith, we all regard addressing the climate emergency as our shared moral challenge. We stand together for our common home, the Earth’. (Open letter the the Australian Prime Minister from Australian religious leaders, 2019) Governments need to ‘find their moral compass’ (AMCS, 2017). |
drug dealer | |
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(7) Climate consequences |
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‘If this mine goes ahead it will spell more heatwaves, more climate bleaching and the end of our Reef’ (350, 2016). “The mining and burning of coal from the Carmichael mine will see 4.7 billion tonnes of carbon pollution released into the atmosphere over its lifespan, super-charging dangerous global warming (AMCS, 2017). ‘Coal Kills… Pollution from burning coal is the single biggest contributor to dangerous global warming, threatening our way of life. Coal mining drains and pollutes our water supplies, harms our health and destroys our natural landscape. Coal is not safe. It is killing workers, communities, and our planet’ (Stop Adani, 2020). |
heat Reef death, threat to life |
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(8) Prominent Australians opposed to Adani |
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Eminent Australians who have signed the open letter include senior business leaders, sporting legends, Australians of the Year, authors, musicians, scientists, economists, artists and community leaders. Names include Ian and Greg Chappell, Missy Higgins, Tim Winton, Peter Garrett AM and businessmen Mark Burrows, John Mullen and Mark Joiner (Australian Conservation Foundation, 2017). |
Admired figures – cricketers, singers, writers, business figures |
Support for Adani
How the Adani mine and its consequences are pictured | images | issues |
(1) Jobs | ||
The unemployment rate in Townsville is 11.3 per cent. North Queenslanders are calling out for jobs – and there are great prospects to create them by opening up the Galilee Basin (Canavan, 2017). What should be important is that people that live in this area – Australians but also of course the people of Central Queensland, and I’m one of them, I live up near Rockhampton – we want this mine, we want these jobs (Canavan, 2016). | jobs “us” | “us” vs “them” |
(2) Families | ||
Those activists need to reflect on how they sought to stop jobs for regional Queensland families (Minerals Council of Australia, 2017). “I have been fighting for this project because it means jobs for hard-working Capricornia families and a boost to businesses and contractors…” Ms Landry said (Benoit, 2015). | families hard work | |
(3) Australian economy | ||
Coal remains our second biggest export and it seems nonsensical that an Australian bank, a bank that purports to be a proud Australian, would turn its back on our second biggest export as a nation, and the nearly 50,000 Australians that work in that industry (Canavan, 2017). | banks turning back on a source of wealth | |
(4) The place of the mining industry in Australia | ||
We need big projects in our nation, and so much of our wealth, as a country, is generated by the investments that have been made in our mining sector over many years (Canavan 2017). | “big projects” – the tradition of the Snowy River scheme, which as conservatives know, has a “place in the psyche of the country”. | Is the debate “big projects” vs “no projects”, or one where the issue is what kind of “big projects” are worth supporting? |
(5) Activists as the enemy | ||
a cynical activist campaign underpinned by foreign funding… Those activists need to reflect on how they sought to stop jobs for regional Queensland families and other Australians and also how they wanted to deny economic and social advancement of millions of Indian people seeking the very modest benefit of accessible electricity (Minerals Council of Australia, 2017). Let’s forget all the talk about, you know, skinks and snakes and the Great Barrier Reef because the reality is the extremists in the environmental movement that are dead against this are against coal (Christensen, 2015). | foreigners bankrolling Stop Adani: Extremists | |
(6) Economic hardship | ||
regions such as Bowen and Mackay and Collinsville which are struggling in terms of employment and business opportunities… This is a light at the end of the tunnel for all of those communities that are feeling it fairly tough at the moment (Christensen, 2015). | hardship; Adani as a source of hope | |
(7) Adani opponents as marginalised and politically disenfranchised | ||
We want this mine, we want these jobs, but our voice gets drowned out. We don’t have the multimillion dollar bank accounts that these activist groups have (Canavan, 2016). | supporters of Adani as the underdog | |
(8) Benefits to India | ||
economic and social advancement of millions of Indian people seeking the very modest benefit of accessible electricity (Minerals Council of Australia, 2017). | poor people in India as beneficiaries of Adani | |
(9) Coal as good for the climate | ||
Westpac say they are making this decision to try and tackle climate change, yet the coal in the Galilee Basin is 60 per cent better, it has an energy content of 60 per cent greater than the coal in India which it will displace by the development of this basin… And if we want to tackle climate change, if we want to reduce carbon emissions… our coal industry has an important part to play in producing and supplying high quality, high energy content coal to the rest of the world to displace those mines in other countries with much lower energy content and much higher carbon emissions (Canavan, 2017). | “high quality coal” as a way to reduce carbon emissions | |
(10) The project’s legitimacy | ||
Today’s decision follows a rigorous approval process that has stretched over a six year period (Minerals Council of Australia, 2017). Well, this project has gone through both approval at Federal and State levels. It’s got more than 300 conditions placed on it (Canavan 2017). [On the conditions applied to the approval for the project] that’s why we go through environmental processes, to ensure that any environmental damage is mitigated or it’s offset and that’s why there are a myriad of conditions relating to this proposal and I’m sure the applicant, the Adani group, will meet those conditions quite well (Christensen, 2015). | Adani has government’s stamp of approval |