‘Reading’ events

In many ways, we ‘read’ the events around us by understanding them as part of an unfolding story. 

The implication for the climate movement is that we need to be good at not just conveying a ‘message’, but also good at storytelling. 

The way we ‘see’ things

Visual language is built into everyday ways in which we talk about communication and the sense we make of the world – 

• • • saying ‘I see’ is a way to convey ‘I understand’
    • our attitudes are our views of the world
    • we speak about an organisation’s vision
    • we picture a situation and imag-ine a solution
    • politicians (and campaigners) are concerned about the optics of a situation
    • showing something involves pointing it out, or making it clear.